/* ════════════════════════════════════════════════════════════════════
   BPC · DESIGN SYSTEM
   Editorial civic brand (navy/red/mustard/cream) in a high-converting
   course-sales structure. Archivo (display) · Source Serif 4 (body) ·
   Inter (UI). Pure CSS, no framework.
   ════════════════════════════════════════════════════════════════════ */

:root {
  --navy:        #0F2A50;
  --navy-deep:   #07193A;
  --navy-soft:   #1E3D6B;
  --red:         #B41E2F;
  --red-deep:    #8E1726;
  --red-soft:    #D14855;
  --mustard:     #E8B532;
  --mustard-deep:#C99A1F;
  --cream:       #F7F2E8;
  --cream-warm:  #EFE6D4;
  --cream-deep:  #E4D9C1;
  --paper:       #FCFAF5;
  --ink:         #161B22;
  --ink-mid:     #3D4757;
  --ink-soft:    #6B7280;
  --line:        rgba(15,42,80,.12);
  --line-mid:    rgba(15,42,80,.20);

  --shadow-sm: 0 2px 10px rgba(15,42,80,.06);
  --shadow-md: 0 14px 40px rgba(15,42,80,.10);
  --shadow-lg: 0 30px 70px rgba(15,42,80,.16);

  --ff-display: 'Archivo', system-ui, sans-serif;
  --ff-serif:   'Source Serif 4', Georgia, serif;
  --ff-ui:      'Inter', system-ui, sans-serif;

  --wrap: 1180px;
  --radius: 18px;
  --radius-lg: 28px;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--ff-serif);
  font-size: 18px; line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img { max-width: 100%; display: block; }
a { color: inherit; }

.skip-link {
  position: absolute; left: -9999px; top: 0; z-index: 999;
  background: var(--navy); color: #fff; padding: 12px 18px;
  font-family: var(--ff-ui); font-weight: 600; border-radius: 0 0 10px 0;
}
.skip-link:focus { left: 0; }

.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 24px; }

/* ── Typographic scale ─────────────────────────────────────────────── */
h1, h2, h3, h4 { font-family: var(--ff-display); line-height: 1.08; color: var(--navy); letter-spacing: -0.01em; }
.eyebrow {
  font-family: var(--ff-ui); font-weight: 700; font-size: 12.5px;
  letter-spacing: .16em; text-transform: uppercase; color: var(--red);
  display: inline-flex; align-items: center; gap: 10px; margin-bottom: 18px;
}
.eyebrow::before { content:""; width: 26px; height: 2px; background: var(--red); display:inline-block; }
.eyebrow.center { justify-content: center; }
.serif-accent { font-family: var(--ff-serif); font-style: italic; font-weight: 500; color: var(--red); }

/* ── Buttons ───────────────────────────────────────────────────────── */
.btn {
  font-family: var(--ff-ui); font-weight: 700; font-size: 15.5px;
  display: inline-flex; align-items: center; justify-content: center; gap: 9px;
  padding: 15px 30px; border-radius: 999px; border: 2px solid transparent;
  text-decoration: none; cursor: pointer; transition: transform .18s ease, box-shadow .18s ease, background .18s ease;
  white-space: nowrap;
}
.btn:hover { transform: translateY(-2px); }
.btn-cta { background: var(--mustard); color: var(--navy-deep); box-shadow: 0 8px 22px rgba(232,181,50,.35); }
.btn-cta:hover { background: var(--mustard-deep); box-shadow: 0 12px 28px rgba(232,181,50,.45); }
.btn-navy { background: var(--navy); color: #fff; }
.btn-navy:hover { background: var(--navy-deep); }
.btn-red { background: var(--red); color: #fff; }
.btn-red:hover { background: var(--red-deep); }
.btn-ghost { background: transparent; color: var(--navy); border-color: var(--line-mid); }
.btn-ghost:hover { border-color: var(--navy); background: rgba(15,42,80,.04); }
.btn-lg { padding: 18px 38px; font-size: 17px; }
.btn-light { background: #fff; color: var(--navy); }
.btn-light:hover { background: var(--cream); }

/* ── Top band + header ─────────────────────────────────────────────── */
.topband { background: var(--navy-deep); color: var(--cream-warm); font-family: var(--ff-ui); font-size: 13px; }
.topband-inner { display: flex; justify-content: space-between; align-items: center; gap: 16px; padding: 9px 24px; }
.topband-msg { opacity: .85; }
.topband-link { color: var(--mustard); font-weight: 600; text-decoration: none; }
.topband-link:hover { color: #fff; }

.site-header { position: sticky; top: 0; z-index: 80; background: rgba(252,250,245,.88); backdrop-filter: blur(12px); border-bottom: 1px solid var(--line); transition: box-shadow .2s ease; }
.site-header.scrolled { box-shadow: var(--shadow-sm); }
.header-inner { display: flex; align-items: center; justify-content: space-between; height: 74px; }
.brand { display: inline-flex; align-items: center; gap: 12px; text-decoration: none; }
.brand-mark {
  font-family: var(--ff-display); font-weight: 900; font-size: 15px; letter-spacing: .04em;
  color: #fff; background: var(--red); padding: 9px 11px; border-radius: 9px; line-height: 1;
}
.brand-word { font-family: var(--ff-display); font-weight: 800; font-size: 18px; color: var(--navy); letter-spacing: -0.01em; }
.site-nav { display: flex; align-items: center; gap: 6px; }
.nav-link { font-family: var(--ff-ui); font-weight: 600; font-size: 15px; color: var(--ink-mid); text-decoration: none; padding: 8px 14px; border-radius: 8px; transition: color .15s ease, background .15s ease; }
.nav-link:hover { color: var(--navy); background: rgba(15,42,80,.05); }
.nav-link.is-active { color: var(--navy); }
.nav-btn { margin-left: 10px; }
.nav-toggle { display: none; background: none; border: none; cursor: pointer; width: 42px; height: 42px; flex-direction: column; justify-content: center; gap: 5px; }
.nav-toggle span { display: block; height: 2.5px; width: 24px; background: var(--navy); border-radius: 2px; transition: transform .25s ease, opacity .2s ease; }
.nav-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(7.5px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-7.5px) rotate(-45deg); }

/* ── Section rhythm ────────────────────────────────────────────────── */
section { position: relative; }
.sec { padding: 96px 0; }
.sec-sm { padding: 64px 0; }
.sec-tight { padding: 72px 0; }
.bg-cream { background: var(--cream); }
.bg-cream-warm { background: var(--cream-warm); }
.bg-navy { background: var(--navy); color: var(--cream); }
.bg-navy h1,.bg-navy h2,.bg-navy h3,.bg-navy h4 { color: #fff; }
.bg-navy .eyebrow { color: var(--mustard); }
.bg-navy .eyebrow::before { background: var(--mustard); }
.sec-head { max-width: 760px; margin: 0 auto 56px; text-align: center; }
.sec-head h2 { font-size: clamp(30px, 4vw, 46px); font-weight: 800; }
.sec-head p { margin-top: 18px; color: var(--ink-mid); font-size: 19px; }
.bg-navy .sec-head p { color: var(--cream-warm); }

/* ── HERO ──────────────────────────────────────────────────────────── */
.hero { background: linear-gradient(180deg, var(--cream) 0%, var(--paper) 100%); border-bottom: 1px solid var(--line); overflow: hidden; }
.hero-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: 56px; align-items: center; padding: 84px 0 78px; }
.hero h1 { font-size: clamp(38px, 5.2vw, 64px); font-weight: 900; line-height: 1.02; }
.hero h1 .serif-accent { font-size: .98em; }
.hero-sub { margin-top: 24px; font-size: 20px; color: var(--ink-mid); max-width: 540px; }
.hero-cta { margin-top: 34px; display: flex; gap: 14px; flex-wrap: wrap; }
.hero-proof { margin-top: 30px; display: flex; align-items: center; gap: 16px; font-family: var(--ff-ui); }
.proof-avatars { display: flex; }
.proof-avatars span { width: 38px; height: 38px; border-radius: 50%; border: 3px solid var(--paper); margin-left: -10px; background: var(--navy-soft); display: grid; place-items: center; color: #fff; font-weight: 700; font-size: 13px; }
.proof-avatars span:first-child { margin-left: 0; }
.proof-text { font-size: 14px; color: var(--ink-mid); line-height: 1.4; }
.proof-stars { color: var(--mustard-deep); letter-spacing: 2px; }
.hero-visual { position: relative; }
.hero-card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius-lg);
  box-shadow: var(--shadow-lg); padding: 26px; transform: rotate(-1.2deg);
}
.hero-card-bar { display: flex; align-items: center; gap: 7px; margin-bottom: 18px; }
.hero-card-bar i { width: 11px; height: 11px; border-radius: 50%; background: var(--cream-deep); display: block; }
.hero-card-row { display: flex; align-items: center; gap: 14px; padding: 14px 0; border-bottom: 1px solid var(--line); font-family: var(--ff-ui); }
.hero-card-row:last-child { border-bottom: none; }
.hero-card-ico { width: 42px; height: 42px; border-radius: 11px; background: var(--cream); display: grid; place-items: center; font-size: 20px; flex-shrink: 0; }
.hero-card-row b { font-family: var(--ff-display); color: var(--navy); font-size: 15px; }
.hero-card-row small { color: var(--ink-soft); font-size: 13px; }
.hero-card-tag { margin-left: auto; font-size: 11.5px; font-weight: 700; padding: 4px 10px; border-radius: 999px; background: rgba(31,61,46,.12); color: #1F3D2E; }
.hero-card-tag.live { background: rgba(180,30,47,.12); color: var(--red); }
.hero-badge { position: absolute; bottom: -22px; left: -18px; background: var(--mustard); color: var(--navy-deep); font-family: var(--ff-ui); font-weight: 800; font-size: 14px; padding: 14px 18px; border-radius: 14px; box-shadow: var(--shadow-md); transform: rotate(-3deg); }

/* ── Trust bar ─────────────────────────────────────────────────────── */
.trustbar { padding: 30px 0; border-bottom: 1px solid var(--line); }
.trustbar-inner { display: flex; align-items: center; justify-content: center; gap: 16px 40px; flex-wrap: wrap; font-family: var(--ff-ui); }
.trustbar-label { font-size: 12.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--ink-soft); font-weight: 600; }
.trustbar-item { font-family: var(--ff-display); font-weight: 700; color: var(--navy-soft); opacity: .65; font-size: 17px; }

/* ── Stats bar ─────────────────────────────────────────────────────── */
.statsbar { background: linear-gradient(100deg, var(--navy) 0%, var(--navy-deep) 100%); color: #fff; }
.statsbar-grid { display: grid; grid-template-columns: repeat(4,1fr); gap: 10px; padding: 52px 0; text-align: center; }
.stat .num { font-family: var(--ff-display); font-weight: 900; font-size: clamp(30px, 3.6vw, 46px); color: var(--mustard); line-height: 1; }
.stat .lbl { font-family: var(--ff-ui); font-size: 14px; color: var(--cream-warm); margin-top: 10px; letter-spacing: .02em; }

/* ── Problem section ───────────────────────────────────────────────── */
.problems { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: start; }
.problem-list { display: grid; gap: 16px; }
.problem-item { display: flex; gap: 16px; background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 22px 24px; box-shadow: var(--shadow-sm); }
.problem-x { width: 30px; height: 30px; border-radius: 50%; background: rgba(180,30,47,.12); color: var(--red); display: grid; place-items: center; font-weight: 800; flex-shrink: 0; font-family: var(--ff-ui); }
.problem-item p { font-size: 16.5px; color: var(--ink-mid); }
.problem-item b { color: var(--navy); font-family: var(--ff-display); }

/* ── Founder note ──────────────────────────────────────────────────── */
.founder { display: grid; grid-template-columns: 280px 1fr; gap: 48px; align-items: center; }
.founder-photo { border-radius: var(--radius-lg); overflow: hidden; box-shadow: var(--shadow-md); border: 1px solid var(--line); aspect-ratio: 4/5; background: var(--navy-soft); }
.founder-photo img { width: 100%; height: 100%; object-fit: cover; }
.founder blockquote { font-family: var(--ff-serif); font-size: clamp(20px, 2.4vw, 27px); line-height: 1.4; color: var(--navy); font-weight: 500; }
.founder blockquote .serif-accent { font-style: italic; }
.founder-sig { margin-top: 22px; font-family: var(--ff-ui); }
.founder-sig b { display: block; font-family: var(--ff-display); color: var(--navy); font-size: 16px; }
.founder-sig span { color: var(--ink-soft); font-size: 14px; }

/* ── Differentiators (3-up) ────────────────────────────────────────── */
.diffs { display: grid; grid-template-columns: repeat(3,1fr); gap: 22px; }
.diff { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 34px 28px; box-shadow: var(--shadow-sm); transition: transform .2s ease, box-shadow .2s ease; }
.diff:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
.diff-ico { width: 54px; height: 54px; border-radius: 14px; background: var(--cream); display: grid; place-items: center; font-size: 26px; margin-bottom: 20px; }
.diff h3 { font-size: 21px; font-weight: 800; margin-bottom: 10px; }
.diff p { font-size: 16px; color: var(--ink-mid); }

/* ── Feature blocks (alternating) ──────────────────────────────────── */
.feature { display: grid; grid-template-columns: 1fr 1fr; gap: 60px; align-items: center; padding: 56px 0; }
.feature.flip .feature-text { order: 2; }
.feature-text h3 { font-size: clamp(26px, 3vw, 36px); font-weight: 800; margin: 14px 0 16px; }
.feature-text p { font-size: 17.5px; color: var(--ink-mid); margin-bottom: 14px; }
.feature-list { list-style: none; margin: 20px 0 26px; display: grid; gap: 12px; }
.feature-list li { display: flex; gap: 12px; font-family: var(--ff-ui); font-size: 16px; color: var(--ink-mid); }
.feature-list .ck { color: #1F3D2E; font-weight: 800; flex-shrink: 0; }
.feature-art { border-radius: var(--radius-lg); overflow: hidden; box-shadow: var(--shadow-md); border: 1px solid var(--line); background: #fff; aspect-ratio: 4/3; }
.feature-art img { width: 100%; height: 100%; object-fit: cover; }
.feature-art.pad { display: grid; place-items: center; padding: 30px; background: var(--cream); }

/* ── Results / case study cards ────────────────────────────────────── */
.results { display: grid; grid-template-columns: repeat(3,1fr); gap: 22px; }
.result-card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; box-shadow: var(--shadow-sm); display: flex; flex-direction: column; transition: transform .2s ease, box-shadow .2s ease; }
.result-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
.result-top { padding: 26px 26px 0; }
.result-tag { font-family: var(--ff-ui); font-weight: 700; font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: var(--red); }
.result-card h4 { font-size: 19px; font-weight: 800; margin: 12px 0; }
.result-card p { padding: 0 26px; color: var(--ink-mid); font-size: 15.5px; }
.result-stats { display: flex; gap: 12px; padding: 22px 26px 26px; margin-top: auto; }
.result-stat { background: var(--cream); border-radius: 12px; padding: 12px 14px; flex: 1; text-align: center; }
.result-stat b { display: block; font-family: var(--ff-display); font-weight: 900; color: var(--navy); font-size: 22px; }
.result-stat span { font-family: var(--ff-ui); font-size: 11.5px; color: var(--ink-soft); }

/* ── Pricing ───────────────────────────────────────────────────────── */
.pricing { display: grid; grid-template-columns: repeat(3,1fr); gap: 22px; align-items: stretch; }
.pricing.cols-4 { grid-template-columns: repeat(4,1fr); gap: 18px; }
.pricing.cols-4 .price-card { padding: 30px 22px; }
.pricing.cols-4 .price-amt { font-size: 38px; }
.price-card { background: #fff; border: 1.5px solid var(--line); border-radius: var(--radius-lg); padding: 36px 30px; display: flex; flex-direction: column; box-shadow: var(--shadow-sm); position: relative; }
.price-card.featured { border-color: var(--mustard); box-shadow: 0 20px 50px rgba(232,181,50,.22); transform: scale(1.02); }
.price-flag { position: absolute; top: -14px; left: 50%; transform: translateX(-50%); background: var(--mustard); color: var(--navy-deep); font-family: var(--ff-ui); font-weight: 800; font-size: 12px; letter-spacing: .06em; text-transform: uppercase; padding: 7px 16px; border-radius: 999px; }
.price-name { font-family: var(--ff-display); font-weight: 800; color: var(--navy); font-size: 20px; }
.price-desc { font-family: var(--ff-ui); color: var(--ink-soft); font-size: 14px; margin: 6px 0 20px; }
.price-amt { font-family: var(--ff-display); font-weight: 900; color: var(--navy); font-size: 46px; line-height: 1; }
.price-amt small { font-family: var(--ff-ui); font-weight: 600; font-size: 15px; color: var(--ink-soft); }
.price-list { list-style: none; margin: 24px 0; display: grid; gap: 12px; font-family: var(--ff-ui); font-size: 15px; color: var(--ink-mid); }
.price-list li { display: flex; gap: 10px; }
.price-list .ck { color: #1F3D2E; font-weight: 800; }
.price-card .btn { margin-top: auto; width: 100%; }

/* ── FAQ ───────────────────────────────────────────────────────────── */
.faq { max-width: 820px; margin: 0 auto; display: grid; gap: 14px; }
.faq-item { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; box-shadow: var(--shadow-sm); }
.faq-q { width: 100%; text-align: left; background: none; border: none; cursor: pointer; padding: 22px 26px; font-family: var(--ff-display); font-weight: 700; font-size: 18px; color: var(--navy); display: flex; justify-content: space-between; align-items: center; gap: 16px; }
.faq-q .pm { flex-shrink: 0; width: 28px; height: 28px; border-radius: 50%; background: var(--cream); display: grid; place-items: center; font-family: var(--ff-ui); font-size: 20px; color: var(--red); transition: transform .25s ease, background .2s ease; }
.faq-item.open .faq-q .pm { transform: rotate(45deg); background: var(--red); color: #fff; }
.faq-a { max-height: 0; overflow: hidden; transition: max-height .3s ease; }
.faq-a-inner { padding: 0 26px 24px; color: var(--ink-mid); font-size: 16.5px; }
.faq-item.open .faq-a { max-height: 480px; }

/* ── Final CTA (photo band) ────────────────────────────────────────── */
.cta-band { position: relative; background: linear-gradient(115deg, var(--navy-deep), var(--navy) 55%, var(--navy-soft)); color: #fff; text-align: center; overflow: hidden; }
.cta-band::after { content:""; position: absolute; inset: 0; background: radial-gradient(circle at 80% 20%, rgba(232,181,50,.18), transparent 40%); pointer-events: none; }
.cta-band .wrap { position: relative; z-index: 1; }
.cta-band h2 { font-size: clamp(30px, 4.4vw, 52px); font-weight: 900; max-width: 760px; margin: 0 auto; }
.cta-band p { color: var(--cream-warm); font-size: 20px; margin: 20px auto 34px; max-width: 560px; }
.cta-band .hero-cta { justify-content: center; }

/* ── Footer ────────────────────────────────────────────────────────── */
.site-footer { background: var(--navy-deep); color: var(--cream-warm); padding: 72px 0 36px; overflow: hidden; }
.site-footer h4 { color: #fff; font-family: var(--ff-ui); font-weight: 700; font-size: 13px; letter-spacing: .1em; text-transform: uppercase; margin-bottom: 16px; }
.foot-top { display: grid; grid-template-columns: 1.1fr 2fr; gap: 48px; padding-bottom: 48px; border-bottom: 1px solid rgba(255,255,255,.12); }
.foot-brand .brand-mark { font-size: 18px; }
.foot-tag { font-family: var(--ff-serif); font-size: 17px; margin: 20px 0 24px; max-width: 320px; line-height: 1.5; }
.foot-cols { display: grid; grid-template-columns: repeat(3,1fr); gap: 28px; }
.foot-col ul { list-style: none; display: grid; gap: 11px; }
.foot-col a { font-family: var(--ff-ui); font-size: 15px; color: var(--cream-warm); text-decoration: none; opacity: .82; transition: opacity .15s ease, color .15s ease; }
.foot-col a:hover { opacity: 1; color: var(--mustard); }
.foot-wordmark { font-family: var(--ff-serif); font-style: italic; font-weight: 500; color: rgba(247,242,232,.10); font-size: clamp(46px, 12vw, 168px); line-height: .9; letter-spacing: -0.02em; white-space: nowrap; margin: 26px 0 10px; user-select: none; }
.foot-legal { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px; font-family: var(--ff-ui); font-size: 13px; opacity: .7; }
.foot-legal a { color: var(--cream-warm); text-decoration: none; }
.foot-legal a:hover { color: var(--mustard); }

/* ── Directory grid ────────────────────────────────────────────────── */
.dir-grid { display: grid; grid-template-columns: repeat(5,1fr); gap: 16px; }
.dir-loading, .dir-error { grid-column: 1/-1; text-align: center; padding: 60px 24px; font-family: var(--ff-ui); font-weight: 600; color: var(--navy-soft); }
.dir-error { background: var(--cream-warm); border: 2px solid var(--red); border-radius: var(--radius); color: var(--ink); }
.dir-card { position: relative; border: 2px solid var(--navy); background: var(--navy); aspect-ratio: 12/7; cursor: pointer; text-decoration: none; display: flex; flex-direction: column; justify-content: center; align-items: center; padding: 18px; text-align: center; transition: transform .2s ease, box-shadow .2s ease; overflow: hidden; }
.dir-card:hover { transform: translate(-3px,-3px); box-shadow: 6px 6px 0 var(--mustard); }
.dir-card--soon { cursor: default; opacity: 0.92; }
.dir-card--soon:hover { transform: none; box-shadow: none; }
.dir-card[data-color="evergreen"]  { background: #1F3D2E; border-color: #1F3D2E; }
.dir-card[data-color="terracotta"] { background: var(--red); border-color: var(--red); }
.dir-card[data-color="mustard"]    { background: var(--mustard); border-color: var(--mustard-deep); }
.dir-card[data-color="navy"]       { background: var(--navy); border-color: var(--navy); }
.dir-name { font-family: var(--ff-display); font-weight: 800; font-size: clamp(13px, 1.1vw, 18px); text-transform: uppercase; color: var(--cream); line-height: 1.12; }
.dir-card[data-color="mustard"] .dir-name { color: var(--navy-deep); }
.dir-corner { position: absolute; top: 8px; right: 10px; font-family: var(--ff-ui); font-size: 10px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; opacity: .7; color: var(--cream); }
.dir-card[data-color="mustard"] .dir-corner { color: var(--navy-deep); }
.dir-card .dir-status { position: absolute; bottom: 8px; font-family: var(--ff-ui); font-size: 10px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; padding: 3px 9px; border-radius: 999px; }
.dir-status.live { background: rgba(255,255,255,.92); color: #1F3D2E; }
.dir-status.coming { background: rgba(0,0,0,.22); color: var(--cream); }
.dir-card[data-color="mustard"] .dir-status.coming { background: rgba(15,42,80,.18); color: var(--navy-deep); }

/* ── Article / prose ───────────────────────────────────────────────── */
.prose { max-width: 720px; margin: 0 auto; }
.prose p { margin-bottom: 22px; font-size: 18.5px; color: var(--ink); }
.prose h2 { font-size: 30px; font-weight: 800; margin: 44px 0 16px; }
.prose h3 { font-size: 23px; font-weight: 700; margin: 32px 0 12px; }
.prose ul, .prose ol { margin: 0 0 22px 22px; }
.prose li { margin-bottom: 10px; }
.prose a { color: var(--red); text-decoration: underline; text-underline-offset: 3px; }
.prose blockquote { border-left: 4px solid var(--mustard); padding: 8px 0 8px 24px; margin: 28px 0; font-style: italic; color: var(--navy); font-size: 21px; }
.lead { font-size: 22px; color: var(--ink-mid); line-height: 1.5; }

/* article hero */
.article-hero { background: var(--cream); border-bottom: 1px solid var(--line); padding: 64px 0 52px; }
.article-hero .wrap { max-width: 760px; }
.article-meta { font-family: var(--ff-ui); font-size: 13.5px; color: var(--red); font-weight: 600; letter-spacing: .05em; text-transform: uppercase; margin-bottom: 16px; }
.article-hero h1 { font-size: clamp(32px, 4.4vw, 50px); font-weight: 900; }
.article-byline { font-family: var(--ff-ui); font-size: 14px; color: var(--ink-soft); margin-top: 18px; }

/* blog grid */
.post-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 24px; }
.post-card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; box-shadow: var(--shadow-sm); text-decoration: none; display: flex; flex-direction: column; transition: transform .2s ease, box-shadow .2s ease; }
.post-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
.post-thumb { aspect-ratio: 16/9; background: var(--navy-soft); }
.post-thumb[data-color="evergreen"] { background: #1F3D2E; }
.post-thumb[data-color="terracotta"] { background: var(--red); }
.post-thumb[data-color="mustard"] { background: var(--mustard); }
.post-thumb { display: grid; place-items: center; }
.post-thumb .tag { font-family: var(--ff-ui); font-weight: 700; font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: rgba(255,255,255,.9); }
.post-thumb[data-color="mustard"] .tag { color: var(--navy-deep); }
.post-body { padding: 22px 24px; display: flex; flex-direction: column; flex: 1; }
.post-body h3 { font-size: 19px; font-weight: 800; line-height: 1.2; }
.post-body p { font-size: 15px; color: var(--ink-mid); margin: 10px 0 16px; }
.post-readmore { margin-top: auto; font-family: var(--ff-ui); font-weight: 700; font-size: 14px; color: var(--red); }

/* ── Forms ─────────────────────────────────────────────────────────── */
.form-card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius-lg); box-shadow: var(--shadow-md); padding: 38px; max-width: 540px; }
.form-card.center { margin: 0 auto; }
.field { margin-bottom: 18px; }
.field label { display: block; font-family: var(--ff-ui); font-weight: 600; font-size: 14px; color: var(--navy); margin-bottom: 7px; }
.field input, .field select, .field textarea { width: 100%; font-family: var(--ff-ui); font-size: 16px; padding: 13px 15px; border: 1.5px solid var(--line-mid); border-radius: 11px; background: var(--paper); color: var(--ink); transition: border-color .15s ease, box-shadow .15s ease; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--navy); box-shadow: 0 0 0 3px rgba(15,42,80,.12); }
.field-check { display: flex; gap: 11px; align-items: flex-start; font-family: var(--ff-ui); font-size: 15px; color: var(--ink-mid); }
.field-check input { width: auto; margin-top: 3px; }
.hp { position: absolute; left: -9999px; opacity: 0; height: 0; width: 0; }
.form-note { font-family: var(--ff-ui); font-size: 13px; color: var(--ink-soft); margin-top: 14px; }
.form-status { font-family: var(--ff-ui); font-size: 15px; padding: 14px 16px; border-radius: 11px; margin-bottom: 18px; display: none; }
.form-status.ok { display: block; background: rgba(31,61,46,.1); color: #1F3D2E; }
.form-status.err { display: block; background: rgba(180,30,47,.1); color: var(--red-deep); }

/* ── Misc layout helpers ───────────────────────────────────────────── */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; }
.center { text-align: center; }
.mt-s { margin-top: 14px; } .mt-m { margin-top: 28px; } .mt-l { margin-top: 44px; }
.maxw-720 { max-width: 720px; } .mx-auto { margin-left: auto; margin-right: auto; }
.pill-row { display: flex; gap: 10px; flex-wrap: wrap; }
.pill { font-family: var(--ff-ui); font-weight: 600; font-size: 13.5px; padding: 8px 16px; border-radius: 999px; background: #fff; border: 1px solid var(--line-mid); color: var(--navy); }

/* reveal-on-scroll */
.reveal { opacity: 0; transform: translateY(22px); transition: opacity .6s ease, transform .6s ease; }
.reveal.in { opacity: 1; transform: none; }

/* ── Responsive ────────────────────────────────────────────────────── */
@media (max-width: 1024px) {
  .hero-grid { grid-template-columns: 1fr; gap: 40px; }
  .hero-visual { max-width: 460px; }
  .founder { grid-template-columns: 1fr; }
  .founder-photo { max-width: 260px; }
  .dir-grid { grid-template-columns: repeat(3,1fr); }
  .diffs, .results, .pricing, .pricing.cols-4, .post-grid { grid-template-columns: repeat(2,1fr); }
  .feature, .feature.flip { grid-template-columns: 1fr; gap: 32px; }
  .feature.flip .feature-text { order: 0; }
  .problems { grid-template-columns: 1fr; gap: 28px; }
  .foot-top { grid-template-columns: 1fr; gap: 36px; }
  .statsbar-grid { grid-template-columns: repeat(2,1fr); gap: 28px; }
}
@media (max-width: 760px) {
  body { font-size: 17px; }
  .nav-toggle { display: flex; }
  .site-nav { position: fixed; inset: 0 0 0 auto; width: min(82vw, 340px); background: var(--paper); flex-direction: column; align-items: stretch; justify-content: flex-start; padding: 96px 24px 32px; gap: 4px; box-shadow: var(--shadow-lg); transform: translateX(100%); transition: transform .3s ease; }
  .site-nav.open { transform: none; }
  .nav-link { padding: 14px 12px; font-size: 17px; border-bottom: 1px solid var(--line); border-radius: 0; }
  .nav-btn { margin: 18px 0 0; }
  .topband-msg { display: none; }
  .topband-inner { justify-content: center; }
  .sec { padding: 64px 0; }
  .diffs, .results, .pricing, .post-grid, .dir-grid { grid-template-columns: 1fr; }
  .price-card.featured { transform: none; }
  .split { grid-template-columns: 1fr; gap: 32px; }
  .foot-cols { grid-template-columns: 1fr 1fr; }
  .form-card { padding: 26px; }
}
@media (prefers-reduced-motion: reduce) {
  * { animation: none !important; transition: none !important; }
  .reveal { opacity: 1; transform: none; }
}